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Dove and Kylie Kelce Continue to Support Girls Soccer

Girls' sports coaches nationwide have a chance to win a trip to Brazil for the FIFA Women's World Cup 2027.

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By: Rachel Klemovitch

Assistant Editor

Dove announced Back Her Game, a nationwide search to find one girls’ sports team winning in joy and confidence and bring them to Brazil to attend the FIFA Women’s World Cup 2027. 

Together, Dove, Kylie Kelce, and soccer legends like Mia Hamm and Alyssa Thompson hope to #KeepHerConfident by showing one team firsthand what they can achieve by staying in the game.

Dove is looking for teams that are creating supportive environments where girls can build confidence, feel like they belong, and, most importantly, find joy in playing the sports they love. 

The winning team will be awarded a trip to Brazil for the FIFA Women’s World Cup 2027.

Melissa Grevstad, Head of Purpose, Dove US, commented:

“Girls deserve to experience everything sports can provide them: joy, confidence, connection, and belonging. Through Dove Body Confident Sport and the Dove Self-Esteem Project, we’re helping give coaches and families tools to keep girls confident and in the game. As an official sponsor of the FIFA Women’s World Cup 2027, we’re excited to celebrate the teams already creating that kind of environment and give them an inspiring experience they’ll never forget.”

The campaign builds on the broader Dove commitment to help keep girls confident and in the game, after Dove research found 1 in 2 girls who quit sports have been criticized for their body type. 

Dove Body Confident Sport is a free, evidence-based program from the Dove Self-Esteem Project designed to give coaches the tools to build body confidence among girls ages 11-17 and help create more supportive sports environments.

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